The Hidden Money Blocks Behind Selling, Worthiness & What's Possible with Catherine Clift

Mm-hmm.

There's really something important in what you're saying here.

Often we judge ourselves based on the behavior we can see.

Why am I procrastinating? Why won't I make the offer? Why do I keep shrinking my price? Why am I doing everything except the thing I know could grow the business? And then we respond with more discipline, more strategy, another script, another system.

And sometimes the behavior isn't the real problem.

It's information.

Yeah.

It's showing us that something deeper is asking for our attention.

Was that part of the evolution for you, learning to become curious about resistance rather than immediately judging it?

I think so.

I mean, resistance is very much a struggle for so many people, and certainly I was as well.

So yes, resistance will stop you cold, really.

Yeah.

I love that distinction because curiosity really, it creates room for clarity, right? Judgment usually creates more hiding, right?

This is true.

I

want to bring it back into the work you're doing with clients now, right? You specifically help people who have an aversion to selling or making offers.

When somebody comes to you saying, I hate selling, what are you listening for underneath those words?

I would say that I think you have to look at a whole perspective of selling.

I know for me as a coach, I loved it when one of my mentors said, don't think of yourself as selling.

Think of yourself as you are giving somebody an opportunity to transform their lives.

So when you think of it that way, I mean, if you have a service or a product that's going to do that, then if you believe in yourself like that and the product, it will sell itself.

I mean, you know, if the person is in that much pain and wants to make that kind of change, it's effortless.

Right.

Because I hate selling can mean so many different things, can't it? Yeah.

Mm-hmm.

There's really something important in what you're saying here.

Often we judge ourselves based on the behavior we can see.

Why am I procrastinating? Why won't I make the offer? Why do I keep shrinking my price? Why am I doing everything except the thing I know could grow the business? And then we respond with more discipline, more strategy, another script, another system.

And sometimes the behavior isn't the real problem.

It's information.

Yeah.

It's showing us that something deeper is asking for our attention.

Was that part of the evolution for you, learning to become curious about resistance rather than immediately judging it?

I think so.

I mean, resistance is very much a struggle for so many people, and certainly I was as well.

So yes, resistance will stop you cold, really.

Yeah.

I love that distinction because curiosity really, it creates room for clarity, right? Judgment usually creates more hiding, right?

This is true.

I

want to bring it back into the work you're doing with clients now, right? You specifically help people who have an aversion to selling or making offers.

When somebody comes to you saying, I hate selling, what are you listening for underneath those words?

I would say that I think you have to look at a whole perspective of selling.

I know for me as a coach, I loved it when one of my mentors said, don't think of yourself as selling.

Think of yourself as you are giving somebody an opportunity to transform their lives.

So when you think of it that way, I mean, if you have a service or a product that's going to do that, then if you believe in yourself like that and the product, it will sell itself.

I mean, you know, if the person is in that much pain and wants to make that kind of change, it's effortless.

Right.

Because I hate selling can mean so many different things, can't it? Yeah.