From The Archive: Building Investor Trust Before the Pitch - E1206 - RMR

Yeah.

And through that process, you guys have also had a lot of experience in the world of paid ads, warming up cold leads, just managing cold leads in general, a lot of listeners of the show.

And as you know, people in our circles, what you guys have really focused on as your main business model is something that will typically come a few years after you've exhausted friends and family or even the organic network.

So I know you guys do have your organic, your inner circle, your consistent investors.

But in that world of like purely cold traffic, what are some pitfalls that you feel like are fully aware of that someone who's starting to get into that paid ads world might not be thinking about?

Wow.

So there's a lot there.

We, in all of my entrepreneurial business activities, I believe in having multiple channels of opportunity.

So if I've got a that I'm running, one sales channel will do it.

I got to have five or six different sales channels that are independent, bring in customers.

Same thing on the investment side.

Rita and I could do just fine simply working with our contact list of existing investors.

She and I have been doing this for many years in different iterations.

I mean, just my law firm client list alone would have plenty of fodder for investments.

Then you got Rita's investor list from hundreds of deals she's done over the years.

That would be enough, but we've never been satisfied with one area.

So we do lots of other stuff.

We talk on podcasts and radio shows.

We travel and speak at events, whether it's a investment club for a Sun City retirement home or maybe a family office conference or something like that to sort of get the word out, meet more people, et cetera.

And of course, as you mentioned, we do these in-person events and For years, the in-person events were entirely marketed through email to our existing clients.

And I guess it must've been early 24.

We said, oh my gosh, you can put up an ad on Facebook and say, come to my luncheon and, and, and.

Target high net worth individuals, people in the right zip code.

Maybe you want all doctors, so you specify different medical specialties and put that ad in front of those folks.

Give them an Eventbrite page to sign up.

Yeah.

And through that process, you guys have also had a lot of experience in the world of paid ads, warming up cold leads, just managing cold leads in general, a lot of listeners of the show.

And as you know, people in our circles, what you guys have really focused on as your main business model is something that will typically come a few years after you've exhausted friends and family or even the organic network.

So I know you guys do have your organic, your inner circle, your consistent investors.

But in that world of like purely cold traffic, what are some pitfalls that you feel like are fully aware of that someone who's starting to get into that paid ads world might not be thinking about?

Wow.

So there's a lot there.

We, in all of my entrepreneurial business activities, I believe in having multiple channels of opportunity.

So if I've got a that I'm running, one sales channel will do it.

I got to have five or six different sales channels that are independent, bring in customers.

Same thing on the investment side.

Rita and I could do just fine simply working with our contact list of existing investors.

She and I have been doing this for many years in different iterations.

I mean, just my law firm client list alone would have plenty of fodder for investments.

Then you got Rita's investor list from hundreds of deals she's done over the years.

That would be enough, but we've never been satisfied with one area.

So we do lots of other stuff.

We talk on podcasts and radio shows.

We travel and speak at events, whether it's a investment club for a Sun City retirement home or maybe a family office conference or something like that to sort of get the word out, meet more people, et cetera.

And of course, as you mentioned, we do these in-person events and For years, the in-person events were entirely marketed through email to our existing clients.

And I guess it must've been early 24.

We said, oh my gosh, you can put up an ad on Facebook and say, come to my luncheon and, and, and.

Target high net worth individuals, people in the right zip code.

Maybe you want all doctors, so you specify different medical specialties and put that ad in front of those folks.

Give them an Eventbrite page to sign up.