Aug 28, 2026 · 14 min · 10 segments
There's a place on the market farming map where most farms go to die. It's not the ones that are too big or too small...it's the ones in the middle. Five acres, ten acres, mixed vegetables, a farmers…
Today, we're gonna start with a confession that came from one of the market farmers I recently interviewed.
He's grossing over two hundred thousand dollars a year off two and a half acres, and he told me that for the first few years of his business, he was what he called himself an elitist farmer.
He wasn't gonna sell it if he didn't grow it, and he used to look at other farmers who brought in outside product and think less of them.
Shane's market runs year-round, indoors in the winter in Canada, which is huge because it just gets so cold up there.
He couldn't replace what he was selling, and when your table is thin, the customers start shopping somewhere else, not because they don't like you, because they need product and you don't have it.
Shane's solution was simple, to partner with a certified organic wholesale farm about an hour and a half away from him.
He buys their product at wholesale, carrots in two-pound bags, potatoes in three-pound bags.
When a customer asks for carrots, Shane tells them straight, "These aren't our carrots.
Today, we're gonna start with a confession that came from one of the market farmers I recently interviewed.
He's grossing over two hundred thousand dollars a year off two and a half acres, and he told me that for the first few years of his business, he was what he called himself an elitist farmer.
He wasn't gonna sell it if he didn't grow it, and he used to look at other farmers who brought in outside product and think less of them.
Shane's market runs year-round, indoors in the winter in Canada, which is huge because it just gets so cold up there.
He couldn't replace what he was selling, and when your table is thin, the customers start shopping somewhere else, not because they don't like you, because they need product and you don't have it.
Shane's solution was simple, to partner with a certified organic wholesale farm about an hour and a half away from him.
He buys their product at wholesale, carrots in two-pound bags, potatoes in three-pound bags.
When a customer asks for carrots, Shane tells them straight, "These aren't our carrots.
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