Aug 14, 2026 · 16 min · 10 segments
Most farmers plan their season by opening a seed catalog and picking what's pretty, what's new, and what their friends are growing. The best farmers open a one-page sheet, sit down with a customer…
He farms on 15,000 square feet in Indiana, and the single most important tool on his farm is an attractor or a wall station.
It's a document that tells him what to plant, how much to plant, and when to deliver it.
It replaces about half of what most farmers think of when it comes to crop planting.
Most farmers start with their farm, their soil, their tools, their season, and then they go find customers for what they grow.
He learned it from a guy named Jim Womack who taught at MIT and wrote the book on lean production after studying Toyota.
He farms on 15,000 square feet in Indiana, and the single most important tool on his farm is an attractor or a wall station.
It's a document that tells him what to plant, how much to plant, and when to deliver it.
It replaces about half of what most farmers think of when it comes to crop planting.
Most farmers start with their farm, their soil, their tools, their season, and then they go find customers for what they grow.
He learned it from a guy named Jim Womack who taught at MIT and wrote the book on lean production after studying Toyota.
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