$130K/Year Selling Lettuce & Still Turns Down Customers

Chef Mikey subtracted them.

It went bad last year because there was a chef change at my biggest restaurant client.

They literally went from buying 80 pounds a week to buying 10 pounds a week.

And that hurt.

Only for a minute, though.

That's a good thing about salad greens.

They grow so fast when things go south.

Like, it ain't no thing.

In four weeks, you're caught back up.

You know what I mean? But it sucked for four weeks.

I lost a bunch of money.

I had to scramble and go to farmer's markets to try to sell it.

This is the clip that people

who are afraid of specialization need to hear.

80 pounds a week to 10.

That's a massive hit from one client.

That's the exact nightmare scenario everybody warned you about when you put all your eggs into one basket.

And he recovered in four weeks.

That's the hidden advantage of fast turnover crops.

If your specialty is something that takes six months to grow, garlic, fruit trees, perennial crops, losing a major buyer is devastating.

You've already invested the time, the product is sitting there.

But salad greens turn over in four weeks.

If your client disappears, you scale back planting.

If a new client comes in, you scale up.

The adjustment cycle is measured in weeks, not seasons.