Why Your Trucks Are Worth More Than Your Ads

Your fleet is already paid for.

The trucks are already on the road.

They're already parked in driveways for two, three, maybe four hours at a time in neighborhoods where your next 10 customers actually live every single day without an additional dollar spent.

Most owners treat that as logistics.

The best ones treat it as marketing.

Think about the math for a second.

If you've gotten 10 trucks running five days a week, each one spending a few hours parked in front of a house in a residential neighborhood, you're generating thousands of impressions a week in your own market to people who already live where you work.

No targeting, no bidding, no algorithm.

Just a truck in a driveway that either says something or says nothing.

Today at Peterman Brothers, we have 350 trucks rolling around in the 12 markets that we serve.

That's a lot of impressions.

That's a lot of neighborhoods.

That's a lot of people who see us on a daily basis.

All of that adds to creating our brand.

All of that actually makes all of our other marketing work better.

We started with the truck, we started with a brand.

We then rolled that in to advertising that on the truck, which then again flows through all of our other marketing channels.

The owners who understand this stop thinking about their fleet just as a cost and start thinking about it as media.

And media that's already bought is the best kind.