Sep 8, 2026 · 11 min · 8 segments
If your techs are walking into homes, quoting one price, and hoping for a yes, that's not bad technical work. It's a customer service gap. And it's capping your average ticket every single time. I'm…
The customer hears the number and in their head, they immediately start deciding between two outcomes, yes or no. That's it.
There's no middle ground, no way to calibrate, no way to say, I want this, but not that.
They can discount, which trains the customer that the first price was a little inflated.
The customer who would have spent more if given a reason to never gets that reason.
You're presenting what feels safe, and safe prices are almost always lower than what the customer would have chosen with all the information.
Some of them have been brought to my attention where a technician didn't build any options, but gave this price for all of these things.
And it was outrageous only to have the customer call back in and go, well, I really only wanted this one thing and was prepared to spend X amount of dollars.
but we almost lost that opportunity because we didn't give them a variety of options.
There's multiple options at multiple price points, depending on what you are in the mood for that evening.
The customer hears the number and in their head, they immediately start deciding between two outcomes, yes or no. That's it.
There's no middle ground, no way to calibrate, no way to say, I want this, but not that.
They can discount, which trains the customer that the first price was a little inflated.
The customer who would have spent more if given a reason to never gets that reason.
You're presenting what feels safe, and safe prices are almost always lower than what the customer would have chosen with all the information.
Some of them have been brought to my attention where a technician didn't build any options, but gave this price for all of these things.
And it was outrageous only to have the customer call back in and go, well, I really only wanted this one thing and was prepared to spend X amount of dollars.
but we almost lost that opportunity because we didn't give them a variety of options.
There's multiple options at multiple price points, depending on what you are in the mood for that evening.
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