Authenticity Fatigue: When “Being Real” Became a Trend – exploring how brands and leaders can maintain genuine voice amid buzzwords

Dr. Debbie Qaqish is a pioneering marketing strategist, leadership expert, and the creator of The Growth Factor MethodTM , a leadership approach that blends the science of positive psychology with decades of real-world marketing experience. Her work addresses a critical but often overlooked challenge: modern marketing operates under relentless pressure, yet most organizations have never redesigned how people think, decide, and lead in that environment. Known as the OG of Revenue MarketingTM, a term and concept she created in 2011, Debbie redefined marketing’s role from a support function to a measurable driver of business growth. Over more than 35 years, she has worked directly with CMOs and B2B marketing teams to align strategy with revenue and growth outcomes. A Certified Positive Psychology Practitioner, Debbie applies evidence-based insights to help marketers and leaders move out of survival mode, improve decision-making under pressure, and lead with clarity, confidence, and purpose. Her work equips professionals not just to perform, but to thrive amid constant change. Debbie is a dynamic keynote speaker, award-winning author of Rise of the Revenue Marketer and From Backroom to Boardroom, and a respected thought leader featured in Forbes, MarTech Today, and other top publications. She has taught Revenue Marketing to MBA students at The College of William & Mary for over a decade, continuing her mission to elevate both marketing performance and leadership effectiveness. She is also the host of the popular weekly LinkedIn Live show Revenue Marketing Raw which showcases her no-nonsense unfiltered takes on marketing teams. Dr. Debbie's Website: https://www.growthfactor.us/ Dr. Debbie's LinkedIn: https://www.linkedin.com/in/debbieqaqish/ Subscribe to our newsletter on LinkedIn: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7373364855967461376 Check out our website: https://canyouhearmepod.beam.ly Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!