The Buyer Left the Building and Your Marketing Doesn't Know it Yet

So Jeff, and it's so funny, when we started talking about this, I imagined, you know, uh, a marketer, a salesperson, and a buyer walk into a bar.

That's kind of where the story starts, right?

That's right.

And, uh, the, the, the punchline is that no one's talking to each other, right?

Nobody's talking to each other.

They're just all on-

That's exactly right

... you know, stuff, and they're all like...

So yeah, I mean, um, yes, we've been talking about AI, and people are deploying agents, and marketing's been using it, and sales is using it now.

Of course-

It is an exciting time

... buyers using it.

It's an exciting time to be in marketing and in sales right now, no question about it.

But-

Uh, but with all these agents, with all these things being deployed, it's an arms race, and people are still talking right, right past each other, right? So we, we have marketing, we talk-

Mark- it's like, yeah, it's, it's, it's like you've doubled down on not collaborating, and we've always talked about the need for sales and marketing to be aligned, number one, so marketing can truly make that contribution to revenue.

We know that that's the number one contributing factor to marketing success, and the understanding of that customer.

And so how do you bring all that together? And it's like the more technology we have, the more marketing's running off over here and sales is running off over here.

They're not paying attention.

And then the bomb that's happening in the middle of all of that is, guess what? The customer is now going to a very different place, where you are not, to get information about what they're looking for.

Well, now wait a minute now.

Who, who told the customer they can go out and get their own agents? That ain't right.

Exactly.

Exactly.

Exactly.