AMFI to expand MF training to Chhattisgarh, Gujarat; targets 15 districts

See, one of the success stories of the Indian mutual fund market is the SIP story and we right from the beginning I mean whenever we are talking about SIP as a part of a financial literacy and investor awareness program we do tell them that you identify your goals and then take your product or scheme which is suitable to you as per your risk appetite and the second important thing that we also keep telling to the investors at large is that the markets are going to be volatile it's not that the markets are going to remain going in one direction there is going to be volatility The third important point that we also ensure is the technology, ease of entering into the business.

So the technology, the long-term track record of the mutual fund investing, the transparency with which we disclose all these things, and people setting their own codes and financial literacy, all these factors and the behavioural patterns, people are looking at monthly there is going to be a short-term advice and it's going to be and you set your goal and then you're doing it for long term.

So that awareness that has been created enabling the people to continue their life.

Otherwise If anyone who looks at a short-term volatility, they get panicky.

But since they are used to the fact that it's going to be for long-term raises, the informed decisions are being taken and therefore you see the constant flows into the SIP market.

Even last month we had did see 32,240 crores coming into the SIPs.

Are you concerned over raising SIP stockages? There are people who stop their accounts because they would like, I have set my goals for two years, I have set my goal for five years or ten years.

And on maturity, whenever my goal is achieved, I do my redemption or if I stop investing into the SIP further.

Those are one type of stock trading.

So there are and there are people who discontinue that.

So we need to worry about the people who are discontinuing and not the people who are redeeming it.

So we need to segregate those things, those people who are discontinuing and those people who are really, really taking on maturity.

So now, when I look at the people who are discontinuing, as you like, I mean, we keep One of the most important objective of Amfib is financial literacy and that's where we keep telling about people about the power of compounding.

We keep telling the people that whenever the prices are locked down, it is the time that you're going to get more number of units and therefore keep continuing investing.

And that's the reason why you see that contributing accounts, that's the data that we keep providing every month.

We find that the contributing accounts are going up and the total amount that is being collected is also going up.

So there is the people investing pattern continues to be positive.

In all our investor awareness programs that we are doing across the country, this is one something that we keep encouraging the people to understand.