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Business Not As Usual with Megan Yelaney

Business Not As Usual with Megan Yelaney

How to Pick Stories That Convert in Your Content

Jun 29, 2026 · 28 min · 12 segments

In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a…

In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a reel I just wrote about business owners coming back from maternity leave and breaking down the WHY behind every creative choice. I'll walk you through the script line by line, why I picked THAT story when the trend is normally just funny, the moment my first AI draft was so bad I had to start over, and how I structured the caption so it does three things at once: hits the emotional pain point, walks you through my framework, and shows the result without sounding like a sales page. Plus a few side rants on why most messaging programs get it wrong, why you should NEVER AI-ify your client quotes, and why the "messy middle" of business is exactly where your breakthrough is hiding. →Apply for The Distinctive Edge (price raise after July 3): https://meganyelaney.com/tde →Listen to the Wildly in Demand Replays: https://meganyelaney.com/wildly-in-demand →If Netflix Had a Docuseries Trend Credit: https://www.instagram.com/reels/DaDfiBrNxwu/

In the middle of launching The Distinctive Edge, I'm taking you behind the curtain of how I pick the EXACT stories I tell in my content to drive applications. Specifically, I'm walking you through a…

Speakers: Megan YelaneyHost

Top entities: Netflix×8 Price Instagram×5 Artificial intelligence×2 Claude

Messaging & Offer Alignment2:09 – 3:08

Megan YelaneyHost

2:09

But today I wanted to kind of talk about why I see this being so different from from other messaging programs and why people get messaging wrong and why they get so frustrated with messaging.

Megan YelaneyHost

2:23

You hear the word messaging.

Megan YelaneyHost

2:25

I'm also gonna say, if you hear the word positioning, that's essentially what we do in The Distinctive Edge.

Megan YelaneyHost

2:31

We help you position yourself so that your people go, oh my gosh, That's what I've been looking for.

Megan YelaneyHost

2:37

That's the missing link.

Megan YelaneyHost

2:38

That's what I need.

Megan YelaneyHost

2:39

Or when they're talking about you out and about, they go, hey, oh, you're looking for someone on this.

Megan YelaneyHost

2:44

You've got to go check out this person.

Megan YelaneyHost

2:46

And then to take it a step further, not only the message, but it actually leads to sales.

Megan YelaneyHost

2:51

So it matches with your offer.

Megan YelaneyHost

2:52

And that's a big thing that we do as well.

Megan YelaneyHost

2:53

And there is the message actually matching the offer because you can have a great message and you can bring in a ton of people.

Megan YelaneyHost

2:59

but it could not convert because the actual offer isn't what they think they need, right? Or it's not set up for their lifestyle.

Megan YelaneyHost

3:05

That's a huge, huge part of it as well.

Megan YelaneyHost

3:07

It's a big part of phase three that we go into.

NetflixEntityTelevision broadcaster
94%8 mentions
PriceEntity
81%1 mention
InstagramSoftware ApplicationSocial networking service
69%5 mentions
Artificial intelligenceEntityProfessional field
56%2 mentions
ClaudeSoftware ApplicationSoftware
44%1 mention
LinkedInSoftware ApplicationSocial networking service
31%1 mention
TikTokSoftware ApplicationWebsite
19%1 mention
SubstackSoftware ApplicationWebsite
6%1 mention

ChallengesBusiness > Entrepreneurship
MarketingBusiness
Content CreationPersonal Development > Creativity
Client EngagementBusiness > Sales
Content StrategyMarketing
EngagementMarketing > Content Strategy
CreativityPersonal Development
SalesBusiness
MessagingBusiness > Marketing
Personal Development
Business
EntrepreneurshipBusiness
Marketing
Content CreationBusiness > Marketing > Messaging
PositioningBusiness > Marketing > Messaging > Content Creation
Emotional AspectsBusiness > Entrepreneurship > Challenges
Transition PeriodsBusiness > Entrepreneurship > Challenges > Emotional Aspects
Audience ConnectionMarketing > Content Strategy > Engagement
Unique MessagingMarketing > Content Strategy > Engagement > Audience Connection
Fun in WorkPersonal Development > Creativity > Content Creation
Overcoming DoubtsPersonal Development > Creativity > Content Creation > Fun in Work
Sales ConversationsBusiness > Sales > Client Engagement
FrameworksBusiness > Sales > Client Engagement > Sales Conversations

Messaging & Offer Alignment2:09 – 3:08

Megan YelaneyHost

2:09

But today I wanted to kind of talk about why I see this being so different from from other messaging programs and why people get messaging wrong and why they get so frustrated with messaging.

Megan YelaneyHost

2:23

You hear the word messaging.

Megan YelaneyHost

2:25

I'm also gonna say, if you hear the word positioning, that's essentially what we do in The Distinctive Edge.

Megan YelaneyHost

2:31

We help you position yourself so that your people go, oh my gosh, That's what I've been looking for.

Megan YelaneyHost

2:37

That's the missing link.

Megan YelaneyHost

2:38

That's what I need.

Megan YelaneyHost

2:39

Or when they're talking about you out and about, they go, hey, oh, you're looking for someone on this.

Megan YelaneyHost

2:44

You've got to go check out this person.

Megan YelaneyHost

2:46

And then to take it a step further, not only the message, but it actually leads to sales.

Megan YelaneyHost

2:51

So it matches with your offer.

Megan YelaneyHost

2:52

And that's a big thing that we do as well.

Megan YelaneyHost

2:53

And there is the message actually matching the offer because you can have a great message and you can bring in a ton of people.

Megan YelaneyHost

2:59

but it could not convert because the actual offer isn't what they think they need, right? Or it's not set up for their lifestyle.

Megan YelaneyHost

3:05

That's a huge, huge part of it as well.

Megan YelaneyHost

3:07

It's a big part of phase three that we go into.

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Topics

7 of 23

Challenges
Marketing
Content Creation
Client Engagement
Content Strategy
Engagement
Creativity
+16 more

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