Aug 12, 2026 · 29 min · 10 segments
In this week's episode of Building Brand Advocacy, Lindsey Gamble, creator economy strategist at IZEA, unpacks the latest creator economy shifts, from B2B vs B2C creator strategy to behavioural…
Paul ArcherHost
Lindsay GambleGuest
Well, I mean, so I, I don't know whether this is accurate 'cause it was a couple years ago we did the, the research on it but around, so almost 30% of accounts on Instagram have over, um, 2,000 followers.
And it's just like, well, you don't really get 2,000 followers, I think number's 27%-
... actually, but, um, you don't get over 2,000 followers unless you're actively creating content for other people to consume.
And so that, like, external facing mindset, for me, that's what makes you a creator-
Um, and so yeah, one in three v- uh, have got to a point where they're creating to a point where enough people are audience it.
So yeah, that's huge, and then there's so many more people that are just trying it now.
Like, I, I, it's so funny, I feel like on TikTok no, like, I'm not connected to anyone that I know personally.
Well, I mean, so I, I don't know whether this is accurate 'cause it was a couple years ago we did the, the research on it but around, so almost 30% of accounts on Instagram have over, um, 2,000 followers.
And it's just like, well, you don't really get 2,000 followers, I think number's 27%-
... actually, but, um, you don't get over 2,000 followers unless you're actively creating content for other people to consume.
And so that, like, external facing mindset, for me, that's what makes you a creator-
Um, and so yeah, one in three v- uh, have got to a point where they're creating to a point where enough people are audience it.
So yeah, that's huge, and then there's so many more people that are just trying it now.
Like, I, I, it's so funny, I feel like on TikTok no, like, I'm not connected to anyone that I know personally.
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