The Safe Choice That's Draining Your Cashflow Right Now

I love to start with a story, and usually they're mine.

So this story is, and you will have heard this if you've listened to the podcast before, at the time, you don't realize that this is a thing.

It's not until afterwards that you realize something is a pivotal moment.

We never know in the moment that this is going to be something that changes our entire lives.

So for me, it looked a little something like this.

It was a Saturday, like any other Saturday.

I'd gotten to the store.

I used to get about eight o'clock in the morning.

We didn't open till 10, but I got there because I just wanted to get all these things done.

And it was way easier to do that if there was nobody else in the shop, if there were no team members and no customers.

This day was different.

I still can't tell you what was different about that day.

It was just the simple fact that I turned up, I put the key in the lock, I opened the door, And I looked around the room and just realized that if I sold everything in the store, I would have around $30,000.

I didn't know that in the moment.

I actually went to my POS to see how much stock I had.

I did some quick and dirty math and realized that if I sold everything, it would be about $30,000.

Now, the reality is you don't sell everything in a day.

It'd be terrible if you sold everything in a day.

But it was that moment where I realized once I took out the cost of goods, the utilities, the overheads, wages, the reality is there was barely anything left.

What I realized in that moment, and that moment was literally walking into the stockroom, sitting in the corner and bawling my eyes out and just realizing that if things didn't change, nothing changes.

This is where my saying goes.

You hear me.

If you know me, I always say, if nothing changes, nothing changes.

That came from this, from in that corner crying.

realizing that I couldn't continue to show up and do what I was doing and expect a different result because what I was doing wasn't working.