How to Get More Sales Without Spending More on Marketing

Ooh, you said 222.

I was, in my head, I'm like, "I don't know what number he's gonna come up with, but I think it's about 400." So-

Even more

... it's slightly better than I realized.

[laughs]

Okay.

This is the one part, and on the other part, of course, there are also big giants out there where you have to compete with them, like Temu, Shein, Amazon, and also.

Because of that, I very often see it by e-commerce store owners that they are in this kind of double squeeze where their profit is actually just crushed, just destroyed.

Because let's be honest, they have not a big chance to compete against them by this high campaign ads costs and by this huge competition, because regarding price or even speed of delivery or even the, uh, numbers of product range, you don't have any chance to compete with them.

So therefore, you have to change your mind, actually, how you think about it, how to stay successful in this very fast-changing new era of e-commerce.

And I know that you're gonna give us some tips, but I, I read and I, I feel like the number was $4 billion spent by Temu just last year.

It could be more, but $4 billion, with a B, just on marketing, which just goes to show...

I mean, there's nobody here who's listening to this who can compete with that.

And so I love that you're going to give us some ways that we can change the way we're marketing, change the way to, to get the traffic that we're getting to spend more money.

So jump in and get started.

Absolutely, because as you have said as well, they have unlimited budget, so you have no chance if you want to compete with them on this field.

But the good news is actually that you don't have to, because in that case, I would say that you are just playing on the wrong field if you try it on this regular way and you just try to spend more money on your ads and increase your PPC budget.

You are just playing on the wrong field.

You have to change the playing field where you are on, and this is actually a new way, and here where conversion rate optimization plays a big role, where you start to bringing more out from your existing traffic with other thinking, with other methods, methods like, for example, persuasion, psychology, and optimizing the customer experience on your site.

Because we know exactly that higher relevance equals alway hi- always higher conversion rates, and this should be your goal, to increase the customer experience and the relevance on your site in order to get your visitors, your traffic, into paying customers.