Bright Minds of eCommerce Podcast
Jun 25, 2026 · 16 min · 8 segments
I'm talking about the thing I think a lot of marketers are getting quietly wrong right now, optimising so hard for numbers that they've stopped actually connecting with people. I share the story of a…
Dahna BorgHost
Today, I'm going to talk to you about why your marketing should be focused more on the fact you're connecting with your audience rather than just collecting their data.
Now, I am not for a second saying that you need to not be obsessed with your numbers.
But what you do need to be aware of and what I do think we need to focus on is the fact that behind every number, behind every metric, behind every dollar that is spent, there is an actual real human being that is sick of being sold to.
Everyone is trying to get the next big trending marketing tactic and everyone is so focused on growing and scaling their businesses, which is fine to a point.
But I do really think we have lost sight of the fact that we are actually marketing to humans and human beings really do need that sort of personal connection.
Today, I'm going to talk to you about why your marketing should be focused more on the fact you're connecting with your audience rather than just collecting their data.
Now, I am not for a second saying that you need to not be obsessed with your numbers.
But what you do need to be aware of and what I do think we need to focus on is the fact that behind every number, behind every metric, behind every dollar that is spent, there is an actual real human being that is sick of being sold to.
Everyone is trying to get the next big trending marketing tactic and everyone is so focused on growing and scaling their businesses, which is fine to a point.
But I do really think we have lost sight of the fact that we are actually marketing to humans and human beings really do need that sort of personal connection.
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