Having a personality is the competitive advantage nobody talks about in eCommerce

So I want to talk about why marketing has lost its spark.

I think we've gotten to a point in the world where everything's got a little bit too polished, a little bit too safe, a little same same.

I do think the rise in AI usage is a little bit to blame here, but I do think we are also in a space where people are tired of They don't have time for marketing, they're exhausted and everyone's just trying to pump out marketing as quickly as possible while sort of trying to keep it in the realms of safe within their brand.

So I do think it's a little bit of a perfect storm of chaos that is leading to marketing getting a little bit bland.

So I want to talk about how to bring back some of the fun, but I want to talk about some things about why that matters first.

So if you're scrolling your feed, How many of those posts are you actually entertained by? How many of those posts are you engaging with? How often are you just scrolling past things because nothing's capturing your attention? This is the problem.

I think so much of the content that we're seeing is so the same and so generic that we've sort of lost the interest.

Now, I wrote a blog post about this.

It's on our website if you want to go have a read more around patent disruption.

and why it's so important and the psychology behind it.

So definitely go have a read of that.

But essentially what we're trying to do is to find things and moments and pieces of a puzzle that are going to stand out that only capture people's attention.

Because if everything looks the same, everything looks the same, no one's going to be interested.

So we want things that aren't boring.

We don't want things that are just going to slide through quietly.

And I think the secret to all of this is having a personality.