Niki Clark: Quality Marketing Takes Time & Effort

So globally, how would you rate advisor marketing right now? Are you feeling like, look, we've made a lot of improvements over the years.

We still have a long way to go a little bit of all of the above.

We have made so many improvements.

I am so excited and so happy.

10 years ago, I was in a firm, it was pre COVID.

So a lot of things were different then.

And marketing really wasn't at the forefront in advisory firms, like at all.

I did a lot of marketing items because I was their marketing person, but nothing like this.

And we've just come so far because everything kind of was forced.

online and really like, what are your options now? Well, you have to be visible online and that's going to require marketing.

And so I'm super excited.

Like there's more opportunities.

I believe it was this year, although my years kind of go together, it was either this year or last year, LPL approved the use of Instagram for their advisors.

We've come so far.

There's still a lot to go.

There is a company out there that really still handicaps their advisors.

They can't reply to any comments on social media.

They can't use any other website services outside of their own.

They can't get testimonials.

They can't do, if they want to do any sort of like media opportunities online, They have to run that through compliance first, and then that opportunity is no longer available.

So that's the frustrating part.

There's room to work for sure, but I think.

Yeah.

Oh, great.

Good.