Jul 13, 2026 · 25 min · 10 segments
PodPony's Founder Brodrick Lothinger shares who should be starting a podcast and what the future of the medium may look like.
Allie ZendrianHost
What I love, first of all, I love so much of that, including the fact that you brought Larry in.
But so as part of that, it kind of reminds me of what you're doing at Podpony being that, well, the Fiesta.
I'm kind of curious to see the shirt at some point, but maybe the next time that we go to Miami.
But the fun and the storytelling, I feel like is what you guys are known for and being bright and cheery and whatnot.
So how did you go about developing that kind of brand and that kind of company?
Well, as you know, in our industry, when you log on to LinkedIn, there are a lot of very, very intelligent people within financial services who put out a number of great content pieces.
But when it came to Podpony, My initial takeaway of 2020, 2021, when I went on LinkedIn, I didn't see anything that made me smile.
There are a lot of people who are already doing a great job of sounding smart, but there wasn't anyone bringing me joy with content and no one making me laugh.
And I thought to myself, if we put out content where you could learn something and it also put a smile on somebody's face, well, that's a win.
And fun fact, there's usually a positive correlation between entertaining people, educating people, and revenue.
And if you could do that really well, you're going to have people want to jump into that same mission with you because they say, well, your content seems fun.
I mean, podcasting and content creation, it really is like taking on another job.
But our job in that and stewarding your voice is to make sure we're all having fun in it.
What I love, first of all, I love so much of that, including the fact that you brought Larry in.
But so as part of that, it kind of reminds me of what you're doing at Podpony being that, well, the Fiesta.
I'm kind of curious to see the shirt at some point, but maybe the next time that we go to Miami.
But the fun and the storytelling, I feel like is what you guys are known for and being bright and cheery and whatnot.
So how did you go about developing that kind of brand and that kind of company?
Well, as you know, in our industry, when you log on to LinkedIn, there are a lot of very, very intelligent people within financial services who put out a number of great content pieces.
But when it came to Podpony, My initial takeaway of 2020, 2021, when I went on LinkedIn, I didn't see anything that made me smile.
There are a lot of people who are already doing a great job of sounding smart, but there wasn't anyone bringing me joy with content and no one making me laugh.
And I thought to myself, if we put out content where you could learn something and it also put a smile on somebody's face, well, that's a win.
And fun fact, there's usually a positive correlation between entertaining people, educating people, and revenue.
And if you could do that really well, you're going to have people want to jump into that same mission with you because they say, well, your content seems fun.
I mean, podcasting and content creation, it really is like taking on another job.
But our job in that and stewarding your voice is to make sure we're all having fun in it.
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