073: The One Thing That Sets You Apart

Title: The One Thing That Sets You Apart Two weeks into this mini series, mindset sorted, capacity accounted for, now we get practical. This week's pillar is skill, the actual competencies nobody hands you a manual for. This episode brings together Niyc Pidgeon on the psychology of sales, Luke Adams on authenticity and AI in modern selling, Carol Driver on raising your profile without chasing noise, Naomi Rose on why story sells more than strategy, and Lucy's own take on what AI is actually changing about how we work. What you'll hear in this episode: - Niyc Pidgeon on the two-ears-one-mouth sales lesson her own dad taught her, and why listening outsells persuasion every time - Luke Adams on what authentic selling looks like in the age of AI - Carol Driver on getting noticed in national press without chasing noise or relying on luck - Naomi Rose on why your story sells more than your strategy ever will - Lucy on why AI isn't replacing you, but it is replacing the way you work, and what that actually means day to day If you want the practical answer for once, rather than another mindset shift, this is your week. eSCHOOL's founding member rate is open at £37 a month, or £297 for the year, if you want somewhere that teaches these skills properly rather than in fragments. Check it out here. ‘How RITCH is YOUR Life?’ is also here if you'd rather start with the diagnostic first. Connect with Niyc Pidgeon: niycpidgeon.com / @niycpidge Connect with Carol Driver: caroldriver.com / @carol\driver\ Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's ready to get practical.