What has that done to her brand, business, profile, opportunities? So with all my

clients, the benefits of PR are so multi-layered.

It's not always about the PR result because what can happen is very internal as well.

So the fact that you start thinking, well, who would want to know about me? Who would want to know about my life and what I've got to say.

When you realize, for this client in particular, that Hello Magazine comes back to you time and again because you have such great insights that magazines want to feature you.

I secured her a weekly column in a women's magazine called My Weekly.

So she was paid to write that every single week for a year and a half.

So in terms of has it backfired for my clients,

The biggest mistake that business owners make when it comes to content is thinking they need 365 different posts every single year.

Because there are so many stories.

The biggest mistake that business owners make when it comes to content is thinking they need 365 different posts every single year.

It doesn't work because as humans, we don't consume that much information.

We're not going to see everything you put out.

What we are going to see, more importantly, is the consistency, the repetition.

the being known for banging that same drum and saying the same thing over and over again.

It makes content boring, but it's what you need to do.