Jun 9, 2026 · 15 min · 10 segments
This episode is more personal than most. A few weeks ago I submitted a book proposal to the Hay House Writer's Workshop competition for a book called "Born To Be Brilliant: Stop Being The Reason The…
Lucy ShrimptonHost
Today, I want to tell you about what the process of writing that proposal actually taught me, not just about the book, but about my entire business, because it fundamentally changed how I think about my message, my audience and what I am here to do.
So let me tell you what the book is actually about, because I think when you hear it, you're going to recognize yourself in it.
It's a book about the gap between who you are and who you're allowing yourself to be seen as.
It's for the person who's something genuinely important to say, a business to build or a message to share, a contribution to make in this world, but who keeps going in their own way.
Through fear, through perfectionism, through the deeply ingrained belief that they're not quite ready, not quite qualified, not quite enough.
Sound familiar? I've come to understand through nearly three decades of building businesses and watching other people build theirs that...
The single biggest constraint on most entrepreneurs isn't their strategy, their skills or their market.
It's the noise inside their own head that convinces them to stay smaller than they were born to be.
The world is full of brilliant people, full of them, who are being quiet when they should be speaking.
And the cost of that, not just personally, but to all the people whose lives they could have changed if they just had the courage to show up fully, is unfathomable.
So I actually had lot of problems with voice loss uh when i was a professional singer and vocalist and physically having nodules on my vocal cords that meant that i was unable to or struggled to sing and perform which was actually how i made a living and survived so voice loss in the physical sense but you're also going to hear about voice loss in the metaphorical sense of dimming your light and playing small after being attacked being bullied being you know in all the ways so there's loads of stories in in the book as well which i think you'll find really relatable now here's where it gets really interesting because i want to talk about the actual process of writing the book proposal and the reason i want to do that is because i think it's one of the most useful exercises any entrepreneur can put themselves through, whether you're writing a book or not.
Today, I want to tell you about what the process of writing that proposal actually taught me, not just about the book, but about my entire business, because it fundamentally changed how I think about my message, my audience and what I am here to do.
So let me tell you what the book is actually about, because I think when you hear it, you're going to recognize yourself in it.
It's a book about the gap between who you are and who you're allowing yourself to be seen as.
It's for the person who's something genuinely important to say, a business to build or a message to share, a contribution to make in this world, but who keeps going in their own way.
Through fear, through perfectionism, through the deeply ingrained belief that they're not quite ready, not quite qualified, not quite enough.
Sound familiar? I've come to understand through nearly three decades of building businesses and watching other people build theirs that...
The single biggest constraint on most entrepreneurs isn't their strategy, their skills or their market.
It's the noise inside their own head that convinces them to stay smaller than they were born to be.
The world is full of brilliant people, full of them, who are being quiet when they should be speaking.
And the cost of that, not just personally, but to all the people whose lives they could have changed if they just had the courage to show up fully, is unfathomable.
So I actually had lot of problems with voice loss uh when i was a professional singer and vocalist and physically having nodules on my vocal cords that meant that i was unable to or struggled to sing and perform which was actually how i made a living and survived so voice loss in the physical sense but you're also going to hear about voice loss in the metaphorical sense of dimming your light and playing small after being attacked being bullied being you know in all the ways so there's loads of stories in in the book as well which i think you'll find really relatable now here's where it gets really interesting because i want to talk about the actual process of writing the book proposal and the reason i want to do that is because i think it's one of the most useful exercises any entrepreneur can put themselves through, whether you're writing a book or not.
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