122. VA Spotlight: Scaling Your Virtual Assistant Business with Iconic Branding & Energetics with Cathryn FisFis

In this episode of *Booked Out with Bre*, I am joined by one of my favorite humans and a true branding visionary, Cathryn FisFis! Our journey goes back over a decade to our network marketing days, and it has been such a joy to watch her career come full circle. Cathryn transitioned from a high-level fashion career designing for DKNY in New York City to launching and exploding her business inside the VA Leadership Academy. Cathryn FisFis is a master at combining high-end aesthetics with deep energetics to help founders build brands that sell for them. We dive into how she leveraged her "out of the box" experience to find her niche and how she uses identity work to help women stop playing small and start showing up as the experts they truly are. Here’s what I dive into with Cat: - Her incredible transition from the NYC fashion world to becoming the "Branding Queen" of the virtual assistant industry. - How to conduct a skill inventory to realize you have way more marketable value than you think. - The difference between a "pretty" brand and a brand built on authority and positioning. - Why identity work is the necessary foundation before you ever touch a virtual assistant business strategy. - Success hacks for visibility: why showing up "messy" and real is more magnetic than being perfectly polished. - An inside look at her levels of support: Vision to Vogue, the Brand Frequency Experience, and her community, The Brand Bitch. If you are a virtual assistant ready to pick a lane, own your authority, and build a brand that communicates your genius before you even say a word, this conversation with Cathryn FisFis is exactly what you need. Episode Outline: - Introduction: Meet Cathryn FisFis, the Branding Queen and founder of High Frequency Studio (01:49) - Full circle: Connecting over big dreams in the network marketing industry (02:08) - Cat's backstory: Designing for DKNY and the NYC fashion world (04:23) - The reality of the fashion industry: Does it really look like The Devil Wears Prada? (06:08) - Finding the VA Leadership Academy and generating cash through existing skills (09:52) - The "Aha!" moment: Realizing the value of a decade of motherhood and business experience (10:24) - Overcoming burnout and choosing to work for yourself as a virtual assistant (11:21) - The birth of High Frequency Studio: Moving beyond surface-level aesthetics (12:37) - Why stagnant water is the perfect analogy for a business that isn't evolving (14:12) - Creating a virtual assistant brand that speaks for you before the sales call (16:03) - Success hack: Why showing up as the expert is the key to filling your offers (17:03) - Visibility and authenticity: Dealing with the "messy, good, bad, and ugly" of social media (18:32) - The importance of clarity over loudness in modern branding (21:42) - Vision to Vogue: High-level creative direction and strategic branding (23:17) - The Brand Frequency Experience and The Brand Bitch community (24:16) - Closing remarks and how to experience Cat's branding magic (26:13)   Connect with Cat: Website funnels.cathrynfisfis.com/home-high-freq-studio Linkedin https://www.linkedin.com/in/cathryn-fisfis/ Instagram https://www.instagram.com/p/DYu3\_JsE4VS/   Ways to Work with Me: Follow Me on Instagram https://www.instagram.com/heyitsbrecain/ Mom X VA Free Facebook Community https://www.facebook.com/groups/momxva Apply for the VA Leadership Academy https://caincollectivellc.com/valaapplication Book a Free Dream Team Design Session (for founders building with Team) https://www.breannacain.com/iconandlightningbookacall If you enjoyed this episode, I would love it so much if you left a rating and review! This helps us reach more women looking to become a virtual assistant, book out their business, and scale beyond their wildest dreams.