the marketing expert the branding strategist you know the funnel guru and you really like picked your lane inside of this industry so I'd love to you know kind of start with the moment that you realize wait this is how I can like apply everything I've done in my life and my career and then you know kind of how you developed it into your own category ownership.

Yeah.

Yeah.

Fantastic.

I love talking about that.

It's interesting because it's like I said, very, very full circle moment.

So when you and I got back into touch, it was after I had left the network marketing industry.

Can you walk through, just touch on each of those, what they look like and all the things?