Episode 304: Why Does Selling a Home Cost So Much? Does It Have To?

**Hint:** Part of the answer, Grant Clayton says, has to do with a certain mega home-search company. But he argues there’s a better way — and he’s proving it. The Northshore resident launched 1 Percent Lists with his wife in 2015, and today the company is approaching 80 franchises nationwide. On this week’s Biz Talks, Clayton explains why he believes a 1% commission is more than fair, what consumers don’t understand about how real estate agents get clients and get paid, and what simple change he’d like to see to increase transparency.