Paula Johnston on Self-Publishing, Traditional Publishing & The Lie She Told | Author Journey

How do you go from self-publishing your debut novel to signing a traditional publishing deal and seeing your book stocked by major bookstores? In this episode, I'm joined by thriller author **Paula Johnston**, who shares her incredible journey from independently publishing her debut novel, *The Lie She Told*, to securing a publishing deal with **Bloodhound Books**. Paula opens up about the highs and lows of building an author career, the impact of social media on book sales, and how one viral moment helped change everything. We also discuss the realities of self-publishing versus traditional publishing, handling rejection, overcoming imposter syndrome, writing psychological thrillers with dark humour, and staying creative while managing multiple book deals. Whether you're an aspiring author, an indie writer considering traditional publishing, or a thriller fan curious about the publishing industry, this episode is packed with practical advice, honest insights, and inspiration. In this episode: - Paula Johnston's journey from self-publishing to traditional publishing - The story behind her debut novel, *The Lie She Told* - Signing with Bloodhound Books - How BookTok, Instagram, and social media helped grow her readership - The differences between self-publishing and traditional publishing - Overcoming rejection and imposter syndrome - Writing psychological thrillers with dark humour - Managing expectations after publishing success - Writing standout query letters - Balancing creativity while working on multiple books - Finding inspiration from real-life experiences - Advice for aspiring authors looking to build a publishing career About The Lie She Told: Originally self-published in 2020, *The Lie She Told* quickly found readers through social media and word of mouth before attracting the attention of traditional publishers. Its success ultimately led Paula Johnston to sign with Bloodhound Books, opening the door to a new chapter in her publishing career. Subscribe for more conversations with bestselling authors, debut novelists, publishing professionals, and creatives sharing their writing journeys, publishing advice, marketing strategies, and behind-the-scenes insights into the book industry.