What Actually Works in Children's Book Marketing | 2 Authors Share Their Experiences

So my background, I have a PhD in education.

I focus on human behavior.

I'm also a licensed clinical mental health therapist, which those two really inform my books in some fashion form, some way.

And the Bell and Bird series is heavily on the educational therapist side of things.

It has tools, you know, for each of the big emotions.

So expanding on that, one of the things for my books, and I think it's important for anybody who's written children's books or any book for that matter, is to determine your niche.

Like what is this? Who's your audience, first of all? And I know my audience is pretty wide.

Because the books are on emotional intelligence, the Bell and Bird books.

And so I realized last year that there's lots of conferences out there.

One of them is the school counselors conference.

I attend the conferences as an exhibitor, not as an attendee, which I can't do that.

But I attend as an exhibitor because that's...

The school counselors are my market, the people that I want to get my books in front of.

So that's one of the conferences that's coming up.

And every state has a school counselor conference.

So this conference is in New Jersey.

And so I will bring my Wednesdays are for Worries book along with the Bell and Bird book.

Fabulous.

market them to the therapists, the school therapists that are there.

What

a unique opportunity to bring your books there and put them right in front of the people that can use them hands-on on a daily basis.

That is fabulous.

That is so wonderful.

Have you done, other than those type of events, have you done anything in your area, I don't know, school visit, bring your books out in front of people? Yeah, so there's so

many ways.

So my background, I have a PhD in education.

I focus on human behavior.

I'm also a licensed clinical mental health therapist, which those two really inform my books in some fashion form, some way.

And the Bell and Bird series is heavily on the educational therapist side of things.

It has tools, you know, for each of the big emotions.

So expanding on that, one of the things for my books, and I think it's important for anybody who's written children's books or any book for that matter, is to determine your niche.

Like what is this? Who's your audience, first of all? And I know my audience is pretty wide.

Because the books are on emotional intelligence, the Bell and Bird books.

And so I realized last year that there's lots of conferences out there.

One of them is the school counselors conference.

I attend the conferences as an exhibitor, not as an attendee, which I can't do that.

But I attend as an exhibitor because that's...

The school counselors are my market, the people that I want to get my books in front of.

So that's one of the conferences that's coming up.

And every state has a school counselor conference.

So this conference is in New Jersey.

And so I will bring my Wednesdays are for Worries book along with the Bell and Bird book.

Fabulous.

market them to the therapists, the school therapists that are there.

What

a unique opportunity to bring your books there and put them right in front of the people that can use them hands-on on a daily basis.

That is fabulous.

That is so wonderful.

Have you done, other than those type of events, have you done anything in your area, I don't know, school visit, bring your books out in front of people? Yeah, so there's so

many ways.