How I Accidentally Built Two Book Brands | What Every Author Can Learn

When I first started creating coloring books, my goal was simple.

I wanted to create fun companion books that readers could enjoy alongside my stories.

I wasn't thinking about branding.

I was simply thinking about creating coloring books that families would enjoy.

As I continued publishing, something interesting happened.

One collection had a playful, colorful personality designed for young children.

The other collection had a completely different feel.

It was whimsical, imaginative, and appealed to older kids, tweens, and adults who simply enjoy coloring.

I never planned for that.

It happened naturally because what I enjoyed creating.

When I laid all the books out and really looked at them together, I realized they naturally belonged in two different collections.

One became my Fuzzleberry Friends, the other became my Whimsical Coloring Book collection.

That discovery changed much more than the names of the collections.

It changed how I organized my website.

It changed how I marketed my books.

It changed how I talked about my coloring books at events.

I even created separate taglines and branding for each collection.

Instead of simply offering coloring books, I was helping readers quickly recognize which collection was right for them, and that's exactly what good book branding should do.

It makes it easier for the reader to recognize your books.

When I first started creating coloring books, my goal was simple.

I wanted to create fun companion books that readers could enjoy alongside my stories.

I wasn't thinking about branding.

I was simply thinking about creating coloring books that families would enjoy.

As I continued publishing, something interesting happened.

One collection had a playful, colorful personality designed for young children.

The other collection had a completely different feel.

It was whimsical, imaginative, and appealed to older kids, tweens, and adults who simply enjoy coloring.

I never planned for that.

It happened naturally because what I enjoyed creating.

When I laid all the books out and really looked at them together, I realized they naturally belonged in two different collections.

One became my Fuzzleberry Friends, the other became my Whimsical Coloring Book collection.

That discovery changed much more than the names of the collections.

It changed how I organized my website.

It changed how I marketed my books.

It changed how I talked about my coloring books at events.

I even created separate taglines and branding for each collection.

Instead of simply offering coloring books, I was helping readers quickly recognize which collection was right for them, and that's exactly what good book branding should do.

It makes it easier for the reader to recognize your books.