Aug 26, 2026 · 46 min · 11 segments
In this episode of Between the Details, Jessica and Aaron sit down with Jacob and Johnny of TFW Design to talk about what really goes into creating the floral designs and installations guests see at…
I also feel,
yeah, and I feel like inspiration a lot in our industry comes from fashion and interior design.
that's true.
I
think it really does come from, like, you know, the tones and textures of fabric and material or layering that you see in those two worlds.
And even the trends are more towards interior design than even weddings.
Yeah.
Lately, yeah.
Lately, yeah.
All the inspiration we're getting from the brides are more into design, more about materials, textures, than just the centerpieces itself or the floral selection.
The overall
experience.
Everything nowadays is more immersive.
It's like you're walking into this new...
It's a
like even the hotel designs are that way, too, where back in the day it was just a boring... ballroom, and you had to start from scratch.
But now, even the way that hotels are designed, they're thinking about the flow and how people move through the spaces and from the moment you walk in the door and all that.
So I'm sure having that eye and being able to incorporate what you guys love about design and architecture into what the hotels or the ballrooms have to offer and just bring it to life, that's incredible.
And it's actually very interesting the way we work together when we're designing something or an event.
My background is architecture, so I'm more about, does it function? How are people going to walk through the space? And Joey's more about the beauty.
I'm the
I also feel,
yeah, and I feel like inspiration a lot in our industry comes from fashion and interior design.
that's true.
I
think it really does come from, like, you know, the tones and textures of fabric and material or layering that you see in those two worlds.
And even the trends are more towards interior design than even weddings.
Yeah.
Lately, yeah.
Lately, yeah.
All the inspiration we're getting from the brides are more into design, more about materials, textures, than just the centerpieces itself or the floral selection.
The overall
experience.
Everything nowadays is more immersive.
It's like you're walking into this new...
It's a
like even the hotel designs are that way, too, where back in the day it was just a boring... ballroom, and you had to start from scratch.
But now, even the way that hotels are designed, they're thinking about the flow and how people move through the spaces and from the moment you walk in the door and all that.
So I'm sure having that eye and being able to incorporate what you guys love about design and architecture into what the hotels or the ballrooms have to offer and just bring it to life, that's incredible.
And it's actually very interesting the way we work together when we're designing something or an event.
My background is architecture, so I'm more about, does it function? How are people going to walk through the space? And Joey's more about the beauty.
I'm the
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