Better Way To Build with Shay Cochrane
Aug 31, 2026 · 1 hr 2 min · 12 segments
She built a national brand from her kitchen, scaled it to eight figures in under two years, and walked away with a life-changing exit — and she'll be the first to tell you what it almost cost her…
Amy LaceyGuestShay CochraneHostThis can be shorter because I feel like there was just so much gold, so much meat to that.
But in the vein of, you know, it's one thing to surround ourselves with people who are cheering for us and our revenue goals and our big vision and that kind of thing.
the things that we really value in life, our marriage, our relationship with our kids, you know, our health, our mental health, our physical health, it cannot be at the detriment of those things, right? Success can't be at the detriment of those things.
And you were talking earlier about like, yeah, I've kind of experienced that season where there was a lot of business success, but I don't feel like there was as much success in these other areas that I really cared about.
And so we need, right, that naturally happens unless we have surrounded ourselves with women who are going to ask those hard questions of, well, how is marriage? Like, I'm so good.
But also, like, how's your mental health? We need women that are going to ask us those things.
And we have to surround ourselves with those, like you said earlier, values aligned rooms and people.
So my question for you is, what are you doing differently now? You know, you look back on you've had multiple seasons of entrepreneurial journeys.
But what are you doing now at this stage of maturity, this season of parenting, this season of marriage to make sure that your values of home life and marriage and your walk with the Lord and your mental and physical health, what are you doing kind of in general big picture differently now than you maybe did before? The biggest thing I can say is boundaries.

And I highly recommend anybody on this call, whether you think you need to set boundaries or not, or whether you think your life is perfect, read Henry Cloud's boundaries book.

And prior to cauliflower, I had boundaries because my kids were so little, I didn't have a choice.

But when they were at a more self-sufficient age, I wasn't setting boundaries with my business.
This can be shorter because I feel like there was just so much gold, so much meat to that.
But in the vein of, you know, it's one thing to surround ourselves with people who are cheering for us and our revenue goals and our big vision and that kind of thing.
the things that we really value in life, our marriage, our relationship with our kids, you know, our health, our mental health, our physical health, it cannot be at the detriment of those things, right? Success can't be at the detriment of those things.
And you were talking earlier about like, yeah, I've kind of experienced that season where there was a lot of business success, but I don't feel like there was as much success in these other areas that I really cared about.
And so we need, right, that naturally happens unless we have surrounded ourselves with women who are going to ask those hard questions of, well, how is marriage? Like, I'm so good.
But also, like, how's your mental health? We need women that are going to ask us those things.
And we have to surround ourselves with those, like you said earlier, values aligned rooms and people.
So my question for you is, what are you doing differently now? You know, you look back on you've had multiple seasons of entrepreneurial journeys.
But what are you doing now at this stage of maturity, this season of parenting, this season of marriage to make sure that your values of home life and marriage and your walk with the Lord and your mental and physical health, what are you doing kind of in general big picture differently now than you maybe did before? The biggest thing I can say is boundaries.

And I highly recommend anybody on this call, whether you think you need to set boundaries or not, or whether you think your life is perfect, read Henry Cloud's boundaries book.

And prior to cauliflower, I had boundaries because my kids were so little, I didn't have a choice.

But when they were at a more self-sufficient age, I wasn't setting boundaries with my business.
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