Better Way To Build with Shay Cochrane
Aug 17, 2026 · 31 min · 11 segments
You have access to more advice than any entrepreneur in history — and you're still making expensive mistakes. Here's what Solomon says you're actually missing. In this episode, Shay unpacks one of…
We live in a world with an abundance of advice, but a real shortage of true personal advisors.
And all of these women have built wildly successful businesses into the multi-millions and And late one night in the hotel room with one of them, we were talking about how hard it is to find good hires, team members, that turn out to be as good as we hope that they'll be, right? Typical CEO grumblings, right? But we were commenting on the fact that we have both probably invested and lost hundreds of thousands of dollars over the years.
agencies we've hired, consultants we've hired, coaches, and just team member hires that in many cases didn't end up being able to deliver what they claimed they would be able to deliver, right? And the reality is, well, I mean, it was a kind of conversation where you're just kind of laughing to keep from crying, right? over how overwhelmingly frustrating and challenging and expensive building a business can be.
But what we know to be true is that the bigger the business, the more expensive the mistakes become, right? You don't reach a point where you stop making mistakes or stop having business setbacks.
But I think the reality is, at least what I've seen over 20 years of entrepreneurship in myself and in others, is that the bigger the business, the bigger the mistakes just are.
So Elon Musk, Jeff Bezos, Bill Gates, they haven't figured out a way to avoid failures and mistakes in business.
There's a very seemingly small piece of wisdom from King Solomon that we're going to look at today that I think can have such a nuclear-sized impact on our businesses.
And that is from Proverbs 15, 22, which says, "...without counsel, plans fail, but with many advisors, they succeed." Proverbs 11, 14 echoes pretty much the same idea.
We live in a world with an abundance of advice, but a real shortage of true personal advisors.
And all of these women have built wildly successful businesses into the multi-millions and And late one night in the hotel room with one of them, we were talking about how hard it is to find good hires, team members, that turn out to be as good as we hope that they'll be, right? Typical CEO grumblings, right? But we were commenting on the fact that we have both probably invested and lost hundreds of thousands of dollars over the years.
agencies we've hired, consultants we've hired, coaches, and just team member hires that in many cases didn't end up being able to deliver what they claimed they would be able to deliver, right? And the reality is, well, I mean, it was a kind of conversation where you're just kind of laughing to keep from crying, right? over how overwhelmingly frustrating and challenging and expensive building a business can be.
But what we know to be true is that the bigger the business, the more expensive the mistakes become, right? You don't reach a point where you stop making mistakes or stop having business setbacks.
But I think the reality is, at least what I've seen over 20 years of entrepreneurship in myself and in others, is that the bigger the business, the bigger the mistakes just are.
So Elon Musk, Jeff Bezos, Bill Gates, they haven't figured out a way to avoid failures and mistakes in business.
There's a very seemingly small piece of wisdom from King Solomon that we're going to look at today that I think can have such a nuclear-sized impact on our businesses.
And that is from Proverbs 15, 22, which says, "...without counsel, plans fail, but with many advisors, they succeed." Proverbs 11, 14 echoes pretty much the same idea.
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