Better Way To Build with Shay Cochrane
Jul 13, 2026 · 31 min · 10 segments
The most expensive mistakes in business usually aren't the risky ones — they're the ones that looked completely logical. In this episode, Shay pulls a surprisingly practical business strategy from…
They came from good, logical, strategic alliances that I just never stopped to ask God about.
I cannot tell you the number of times over 20 years of entrepreneurship that I have experienced a major setback in business.
Solutions I really felt strong about that ended up just being a waste of time and money.
Industry relationships that I was really cultivating that ended up taking more than they were willing to give in return.
And oftentimes, these setbacks, these experiences have left me revisiting the origin of those decisions and wondering...
To what extent had I involved God when I was making the decision on that alliance or that partnership? And if I had involved him, if I had done a better job listening, would they have turned out differently? And what I've learned is this.
Not every opportunity, partnership, or plan that makes sense, is logical, is strategic, is actually from him.
Right? Our growth edge, I think, comes when we sharpen our ability to discern the difference between good ideas and God ideas.
So welcome to the Better Way to Build podcast brought to you by Loom Entrepreneur Network.
They came from good, logical, strategic alliances that I just never stopped to ask God about.
I cannot tell you the number of times over 20 years of entrepreneurship that I have experienced a major setback in business.
Solutions I really felt strong about that ended up just being a waste of time and money.
Industry relationships that I was really cultivating that ended up taking more than they were willing to give in return.
And oftentimes, these setbacks, these experiences have left me revisiting the origin of those decisions and wondering...
To what extent had I involved God when I was making the decision on that alliance or that partnership? And if I had involved him, if I had done a better job listening, would they have turned out differently? And what I've learned is this.
Not every opportunity, partnership, or plan that makes sense, is logical, is strategic, is actually from him.
Right? Our growth edge, I think, comes when we sharpen our ability to discern the difference between good ideas and God ideas.
So welcome to the Better Way to Build podcast brought to you by Loom Entrepreneur Network.
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