Better Advertising with BTR Media
Jun 23, 2026 · 18 min · 11 segments
AI is changing retail media fast, but that does not mean strategy is going away. In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better…
Destaney WishonHost
Adam MellottGuest
But essentially what we do is at Prosper and other various industry shows, uh, we will go in and run an interactive contest, right, where there will be two or three master prompts or ideas, and then table captains will orchestrate a team who will then use nothing but AI to get said prompt done.


And the hands-on keyboard aspect, I think really helps escalate that, 'cause I'm guilty of this.

I scroll LinkedIn, and I see what everyone else is doing, and I get so incredibly overwhelmed.

I'm like, "How? I could never do that." In reality, once you dive in and just figure it out, it's quite the unlock.

You're like, "Anyone can do this." And I think that's really powerful for, you know, a lot of our team members.

Now, again, if you're gonna build a full-scale product, vibe coding's not enough.

But for a lot of the things that we've been looking at, I think AI unlocks a few different levers that anyone on the team can immediately start pulling.

What are the directions of AI that you're most excited about and that you are really making sure to integrate into our Better University?

But essentially what we do is at Prosper and other various industry shows, uh, we will go in and run an interactive contest, right, where there will be two or three master prompts or ideas, and then table captains will orchestrate a team who will then use nothing but AI to get said prompt done.


And the hands-on keyboard aspect, I think really helps escalate that, 'cause I'm guilty of this.

I scroll LinkedIn, and I see what everyone else is doing, and I get so incredibly overwhelmed.

I'm like, "How? I could never do that." In reality, once you dive in and just figure it out, it's quite the unlock.

You're like, "Anyone can do this." And I think that's really powerful for, you know, a lot of our team members.

Now, again, if you're gonna build a full-scale product, vibe coding's not enough.

But for a lot of the things that we've been looking at, I think AI unlocks a few different levers that anyone on the team can immediately start pulling.

What are the directions of AI that you're most excited about and that you are really making sure to integrate into our Better University?
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