Behind The Click Podcast | E-commerce and Leadership
Oct 14, 2026 · 51 min · 12 segments
Welcome to Behind the Click, powered by the E-commerce Berlin Expo. What happens when shopping stops being just a transaction and starts becoming a community? Live…
Isabell WeiserGuest
Janine HeinrichHost
I think it's also quite a fascinating space as well, because for me, it wasn't an area that I knew much of anything about-
You know, I remember talking to other entrepreneurs who were integrating white label-
... live shopping experiences into their shops, right? And I've heard about it with, I think there's a company in Austria that does it with sprinkles.
... through integrating on their platform, but it always sounded like, uh, like i- it was coming, but it never really came.
I think it's also quite a fascinating space as well, because for me, it wasn't an area that I knew much of anything about-
You know, I remember talking to other entrepreneurs who were integrating white label-
... live shopping experiences into their shops, right? And I've heard about it with, I think there's a company in Austria that does it with sprinkles.
... through integrating on their platform, but it always sounded like, uh, like i- it was coming, but it never really came.
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