S3. Ep.36 - Tactics & Tackle — Inside Core Tackle with Matt Stefan

Was there a big risk in the sense that were you nervous considering that, you know, after the pandemic, we see all these big companies like Pure Fishing and other ones just kind of buy out small companies and kind of merge.

So it really felt, and it still is this way.

We see it in kayak fishing too, where like retail companies are just... going under because they can't compete with big box companies.

And we see it with small, you know, tackle companies where we, how do you compete with all these corporate giants are buying everything.

So for you, was there a big risk that you say like, man, if, if this doesn't work out, you know, we're out a lot.

Yeah.

It wasn't, it wasn't a big risk from the stamp, like a financially, because like, It wasn't our sole source of income.

You know, at that time when we started it, we were really just doing it with the idea of creating baits for ourselves and maybe making a little side cash.

So from a risk standpoint, it wasn't like if it didn't work, we'd both be out of jobs.

We still do everything else we did at that time.

We still do now, even with core tackles.

So we've got other sources of income.

I think there, again, we never had plans to try to grow the company into something bigger.

And we're still relatively small when you compare us to the big players that are out there, but we are growing and we're receiving a lot of really positive feedback.

And, you know, hopefully with the other ideas that we've got coming down the pipeline, we'll continue to grow and be able to kind of spread the core tackle brand really from that standpoint.

So, but because we never, you know, I really feel like because we didn't start the company with the idea that it would be a revenue generator for us, that really is what has allowed us to grow so quick because we were able to really just reinvest the money we made.

We just reinvested into core tackle.

We didn't really take anything out for ourselves.

Even to this day, we really have not made much money off of it because in order to grow, we just keep reinvesting into the company.

So from a, I guess the company has built equity and the company's gotten bigger, but it hasn't really, you know, put much money into our actual personal pockets to this point.

but we're okay with that because we're not really relying on it as a source of income.

Awesome.

So you did answer a couple of questions that, that, that I had in mind, like there was any struggles or success.

You kind of touched on it with the over rig problems in the marketplace where you were trying to solve when you launched core tackle, you mentioned kind of like kind of the same thing, you know, the, the design of the baits and how you guys were using it and having success.

So what, With the word innovation being thrown around, and we got ICAST as we're recording this, just starting tomorrow.