Apr 15, 2024 · 1 hr 1 min · 11 segments
SEO is a powerful but often misunderstood tool to improve your bank's rankings on search engines – which translates directly into being found, especially among younger, digital-first generations. In…
Dan, maybe we can start Ben with this because before we started on the recording today, the three of us were almost kind of joking and having water cooler conversation, if you will, about what SEO used to be.
And that what it was five years ago is nothing what doing it successfully looks like today.
So Ben, maybe how have you seen it evolve over recent years to where it is today?
If we're going back, I suppose it depends how far you go back because the level of change that you see isn't incremental.
There's been massive changes from 10 years ago to five years ago to two years ago, even within the last year.
It's also responsible, in most cases, for most local businesses, for 85% of the leads that they'll get.
Obviously, it differs from industry to industry, but it's not going to be us just ranking purely on a... on what we do on the website.
I always get a question of why does the profile matter? Isn't it about our rankings, right? And I always explain to banks specifically, look like if you're searching for a bank and you're sitting across the street from your branch, like your search results are going to be different than if you're a mile away.
Dan, maybe we can start Ben with this because before we started on the recording today, the three of us were almost kind of joking and having water cooler conversation, if you will, about what SEO used to be.
And that what it was five years ago is nothing what doing it successfully looks like today.
So Ben, maybe how have you seen it evolve over recent years to where it is today?
If we're going back, I suppose it depends how far you go back because the level of change that you see isn't incremental.
There's been massive changes from 10 years ago to five years ago to two years ago, even within the last year.
It's also responsible, in most cases, for most local businesses, for 85% of the leads that they'll get.
Obviously, it differs from industry to industry, but it's not going to be us just ranking purely on a... on what we do on the website.
I always get a question of why does the profile matter? Isn't it about our rankings, right? And I always explain to banks specifically, look like if you're searching for a bank and you're sitting across the street from your branch, like your search results are going to be different than if you're a mile away.
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