Turning Fandom Into Revenue Without Losing the Brand with Veronica Hart

Send us Fan Mail Growth in entertainment is no longer just about getting attention; it is about turning emotional connection into live experiences, licensing, merchandise, sports, and global partnerships without diluting what people loved in the first place. Veronica Hart, Chief Growth Officer of RWS Global, unpacks how leaders can build new revenue streams, protect brand integrity, and create momentum in complex markets while making sure women are not waiting for permission to claim their seat at the table. SHOW NOTES **Strategic Focus** This conversation explores the discipline behind modern brand growth: how companies decide when an idea has enough audience demand to expand, how leaders build alignment across creative and commercial teams, and why women’s perspectives are not a side conversation but a business requirement when companies are trying to reach the full market. **Key Takeaways** - Brand expansion works when companies understand where fans are emotionally invested, then create products, experiences, and partnerships that feel like a natural extension rather than a cash grab. - Live experiences are becoming a serious growth channel because consumers need a compelling reason to leave the couch, show up in person, and participate in a story beyond the screen. - Women leaders bring a critical lens to growth strategy because companies often leave meaningful revenue untapped when they fail to account for women as consumers, decision makers, and cultural drivers. - Veronica’s career shows the power of taking an opportunity further than assigned, especially for women who have been conditioned to ask for permission when the better move is to take the work, run with it, and raise the standard. GUEST CONTACT & CONNECT Veronica Hart is the Chief Growth Officer of RWS Global, where she leads growth strategy across live entertainment, brand experiences, licensing, merchandise, and global partnerships. Her career includes executive leadership roles at Paramount, CBS Consumer Products, Sesame Workshop, The Jim Henson Company, and HIT Entertainment, as well as service as Chair of the Board for Licensing International. Website: www.rwsglobal.com LinkedIn: linkedin.com/company/rws-global/ Instagram: @rwsglobalofficial Join the **proveHER** community and read the companion **Blogcast** for deeper takeaways from this conversation. \--- **Subscribe and Review** If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to *Badass Women in Business* wherever you get your podcasts. **Stay badass. Stay bold. Build it your way.** Keep up with more content from Aggie and Cristy here: - Facebook: Empowered Women Leaders - Instagram: @badass\women\in\_business - LinkedIn: ProveHer - Badass Women in Business - Website: Badasswomeninbusinesspodcast.com - Athena: athenaac.com