Jun 11, 2026 · 38 min · 13 segments
Discover an affiliate marketing technology partnership boosting ecommerce performance with Upsellit and eAccountable insights. Visit awin.com/podcasts for additional details. Ways to listen to…
Jeremy AronsonGuestTeresa GramicheGuestRobHost
Rachel TyraHostAnd they take the feedback from the brands, but then they do it and show it.
And they have input on every step of it, of what it's going to look like and everything.
What is it like from your side, Teresa, in terms of the incrementality question, good measurement when you're dealing with this type of tech partner for a client? Do you have certain guardrails or benchmarks for what you would be expecting?
Well, we definitely always say, let's do the A-B testing to see if it has any impact.
So ultimately you would say, has your e-commerce conversion increased overall? And hopefully yes, but we also know there's a million things happening in the world and other channels that also impact that.
So I think that that is why it's so important that they do that because otherwise it's really hard to measure.
Yeah, yeah, yeah.
Yeah.
Definitely.
Have you, Jeremy, seen, is there like one result or a kind of pattern that you've seen in like Lyft that is a recurring feature in these? No.
I wish there was.
I
Everyone drives different traffic sources, right? And it's changing constantly and sometimes it works, sometimes it doesn't.
Tracy, you probably hear this all the time from brands, but content partners are more and more becoming a focus for brands.
How do you guys kind of balance that conversation between leveraging conversion technology, but also protecting the content partners within affiliate programs? How
And they take the feedback from the brands, but then they do it and show it.
And they have input on every step of it, of what it's going to look like and everything.
What is it like from your side, Teresa, in terms of the incrementality question, good measurement when you're dealing with this type of tech partner for a client? Do you have certain guardrails or benchmarks for what you would be expecting?
Well, we definitely always say, let's do the A-B testing to see if it has any impact.
So ultimately you would say, has your e-commerce conversion increased overall? And hopefully yes, but we also know there's a million things happening in the world and other channels that also impact that.
So I think that that is why it's so important that they do that because otherwise it's really hard to measure.
Yeah, yeah, yeah.
Yeah.
Definitely.
Have you, Jeremy, seen, is there like one result or a kind of pattern that you've seen in like Lyft that is a recurring feature in these? No.
I wish there was.
I
Everyone drives different traffic sources, right? And it's changing constantly and sometimes it works, sometimes it doesn't.
Tracy, you probably hear this all the time from brands, but content partners are more and more becoming a focus for brands.
How do you guys kind of balance that conversation between leveraging conversion technology, but also protecting the content partners within affiliate programs? How
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