#369: Kayla Steinberg on Turning Events Into Your Best Business Development Tool

**SHOW NOTES** In this episode, Kayla and I discussed: - The three Ps of event planning: planning, process, and promotion, and why most events fail on the first one - How to set a real, measurable goal for an event before you touch a single logistics detail - And why an omni-channel promotion strategy, not one email and a social post, is what actually fills the room Whether you're gearing up for Control4's C4Yourself event this October or planning your own customer or trade partner event, this conversation will change how you think about the investment. So settle in and enjoy my conversation with Kayla Steinberg. Let's get started!   To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au369