Jul 20, 2026 · 31 min · 11 segments
Natalie Daley joins the Authority Builder podcast to explain how experienced coaches and service pros can create “everyday demand” so weekly sales become normal, not dependent on make-or-break…
Natalie DalyGuest
Charlotte Ellis MaldariHost
Yeah, so to me, it means having that kind of demand where, you know, when you're growing your business through launching, when you're doing the whole, you close your offer for a bit, you create the demand, you create a wait list, you have your conversion event.
And then no matter how good you are at launching, like I've been in the back end of seven figure businesses who they are shit hot at launching.
So instead of it being that kind of cross your fingers and hope situation, you have people coming in every single week.
Ideally, you are booking clients into your ecosystem every single week, at least working towards it if you're earlier in building the everyday
And what that means is that if you do have a couple of weeks that are a bit quieter, There's a really early warning sign there, like which lever do you need to pull? What is it that you need to be focusing on? Instead of waiting until you've done the whole launch warm up, maybe numbers aren't quite where you expect them to be and you're like, oh crap, now what? Do you know? So it's a really great way of stacking recurring revenue and starting each month stronger than the one before, booking out months in advance.
And then when you do want an influx of clients, like maybe you do want a new cohort or you have capacity for a big group of clients instead of this kind of one, two, three at a time, then you can run an activation campaign over the top and create that kind of influx.
Yeah, so to me, it means having that kind of demand where, you know, when you're growing your business through launching, when you're doing the whole, you close your offer for a bit, you create the demand, you create a wait list, you have your conversion event.
And then no matter how good you are at launching, like I've been in the back end of seven figure businesses who they are shit hot at launching.
So instead of it being that kind of cross your fingers and hope situation, you have people coming in every single week.
Ideally, you are booking clients into your ecosystem every single week, at least working towards it if you're earlier in building the everyday
And what that means is that if you do have a couple of weeks that are a bit quieter, There's a really early warning sign there, like which lever do you need to pull? What is it that you need to be focusing on? Instead of waiting until you've done the whole launch warm up, maybe numbers aren't quite where you expect them to be and you're like, oh crap, now what? Do you know? So it's a really great way of stacking recurring revenue and starting each month stronger than the one before, booking out months in advance.
And then when you do want an influx of clients, like maybe you do want a new cohort or you have capacity for a big group of clients instead of this kind of one, two, three at a time, then you can run an activation campaign over the top and create that kind of influx.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
