I feel mindset because then we'll get into messaging.

Okay.

So the mindset that I just see work over and over and over again is show up for the few.

So what I mean by this is if you've got a relatively small audience or, you know, like a small hot audience, let's say, you're going to be converting like small-ish numbers at a time.

Like you're not going to have like 100 people coming in, unless it's a free offer maybe, but not for a paid offer.

And what I see happen is people are, like they want those higher numbers straight out the gate.

So then they kind of get distracted.

And then they're going to stop there and be like, what the fuck do they actually want? Like, now what am I supposed to do? So how would you give somebody advice about figuring out what it is that they want and how to mention that? Like, do you have any tips for how to figure out what their version of the buttery croissant should be or could be?

Can you walk us through what each of those means and how and why do they work together?

Yeah, absolutely.

Yeah.

So reputation is all about creating what I call an in-demand standard.

It's all about really creating.

dialing in and defining which are the core positioning pieces that you want to be known for.

What's the messaging that really activates your audience and brings people in? Not just the messaging that is going to grow your audience, but messaging that's actually creating demand.

yeah the way