From LinkedIn Attention to Pipeline: 5 Steps That Convert | Richard Moore

Great.

We're starting to wrap this up right now, and thank you everyone for both the discussions on the chat and the questions.

There has been a lot of engagement.

So Richard, I think the problem with Wi-Fi was not yours, it's just your popularity.

You attracted so many people, then it became

just

lagging for

everyone.

It's systemic.

I don't think a reach team can handle this kind of traffic.

Exactly.

But wrapping this up, if somebody is starting off building their pipeline, their posting on LinkedIn, what are the steps that they have to make sure that they're covering before they start seeing anything in pipeline?

I think that they're starting.

They need to not listen to...

This idea that you have to wait until you have a volume of people looking before you can get engaged.

Manual is king at the beginning.

So do your posts because that will do the manual heavy lifting in them.

medium term but right now people manually each day go find the people who are active you can do it with search against posts or look at events if i look at events for cmos people who have attended who are attending those events on linkedin if i filter by events they're online right now they've clicked on i want to learn about this stuff so go find them there added the people and then get in the...

My first hundred grand I made online back in like 2014 on Facebook was DMs.

It was finding the people, getting in conversation, nose to nose with people who could buy and getting them on calls.

Content makes life... far easier because it nurtures the matant.

But in the meantime, it's the individuals.

And if you get into the DMs and if you're adding people each day, you are constructing a set of people who are going to be seeing your content.

It's almost guaranteed that they will be the ones seeing your content.

So it's so powerful is as you start these conversations that may take place across days or sometimes even weeks, at least then...