The Road to Lisbon: The Evolving World of Sommellerie with Paolo Basso

So when you were at Lawn in 2013, I mean, the wine world was in a specific state.

I mean, that was a very exciting time for wine.

I mean, everybody, I mean, wine was growing exceptionally well around the world.

And it was, so you really won at a time of really peak world interest in wine, which is quite interesting.

Do you think, but we know the wine world has changed.

You know, what are the biggest challenges you've witnessed since you won in terms of the wine world and maybe as it relates to some other years?

Yes, well, just to start, we could be comfortable because the quality of wine is better today than 13 years ago.

This is just to start.

Unfortunately, what changed is the communication.

When I started to compete, well, A little bit before I was best somebody of the world when I started to compete, the challenge was to have information to study.

Then we have a second step where we had a lot of technical information.

And unfortunately, today we have a lot of commercial information.

So today sommelier is for the sommelier that is studying, that is competing for a best sommelier of the world competition is much more easier to get information.

But the problem is that We don't know if they are the right information because we have a lot of information that are emotional in order to sell a bottle of wine, but not to explain a bottle of wine to a professional.

So today, I think the challenge is to be able to think with their mind and to be critical and say, OK, this is the right information or this is not the right information.

And unfortunately, also, we have a lot of information on the social media that But we have to be critical where this information comes from.

Is the person that is informing us competent or not? Or maybe just skilled in to be able to spread their message with some technical skills or, I don't know, other skills, but not really to be competent in wine.

Right.