257: Are We Feeding Crested Geckos Wrong? | Blue River Diets

So, so let's talk about the, the creation of Blue River.

Like, where did the idea come from initially?

So it was, it was created obviously by the, the wider team at Peregrine before I sort of came into this role.

Um, we're talking probably six to eight years ago.

It is, like, a long time ago now.

But, um, it, it was in process because we...

As p- through Peregrine, Blue River's parent company, we've distributed various gecko diets in the past.

But I think there was always a part of us that wanted to have our own and that share in the market.

Um, it made sense business and strategically.

Um, there wasn't any, at the time, there wasn't any UK-based gecko foods.

You know, it was run on a lot being imported, and it could became expensive sometimes.

And there's not always the supply that's needed.

If the shipment gets stopped or, you know, geckos could go hungry.

And, and we knew the gecko market was growing in the UK quite a lot.

We also saw, um, [lips smack] that there was a sort of a gap.

You know, a lot of people that know Blue River now, I repeat it all the time online, but we are 100% natural, and we use higher fruit content.

And we're lower in fats because we saw gaps in the market that we thought we wanted to make our own diet that suited to those needs.

So yeah, we sort of saw the, saw the gap, wanted our own food within the UK, and it just sort of became a thing that we made.

Yeah, yeah.

Yeah.

And maybe before we get into the development of the product and sort of like-

Yeah

... you know, we can get deeper into those gaps that it's filled.

Let- let's just quickly discuss the name because I think maybe people are, "What, what, what is Blue River?" And or if you've listened to my episodes with Thomas Merritt, you may be making the connection.

Yeah, yeah.