242 | 3 Reasons Why Booked-Out Therapists Are Still Investing in SEO

And so I've had a couple of conversations with therapists lately who are pursuing SEO as their next marketing strategy even though they are currently booked out with clients from referrals.

And so I wanna have this conversation today because I'm having real conversations conversations with therapists who are coming to me saying, Krista, my practice is currently full, but I want to optimize my website.

I want to work on my SEO so that I can scale and grow my practice in a way that I'm not currently able to do.

And so I want to talk to you about the things that I've heard from them, the conversations that we're having about why they're choosing SEO as their next marketing strategy and the benefits that it would have for you If you are also currently booked out from referrals, but you're wanting to scale and grow without having to trade your time for money, as people always say.

You don't necessarily want to have marketing strategies that require you to be always online.

So first things first, I love when, well, first of all, if you are booked out in your therapy practice, that's so great.

What a great feeling to have.

The majority of my business clients come from AI and come from Google and come from my search engine optimization on my website, but I also do get a lot of client referrals.

So I can say firsthand, I know the benefit of having people that you've worked with in the past that love to recommend you to other people.

There's something so special about that.

However, you are pretty out of control on when those referrals and those leads come in.

So there's really no guarantee that you will have seasons where those past clients are necessarily going to be referring in new potential clients for you.

So If you have a season where some of your therapy clients kind of graduate out of their time with you, they're taking a break, taking a pause, and you are looking to add in more clients to your list, it can be difficult if you're relying on referrals because you don't really have any control over when those leads come in.