237 | You Don't Need to Pay for SEO Every Month

One of the things that I really love about SEO is that I always explain it as SEO is really creating a foundation on your website.

And as long as you have put a solid foundation down, as long as the SEO that you've done to your website is done well, as long as it's like whole and complete and was researched and was done by someone who understands SEO, The whole point of SEO is that over time, it will continue to grow without you actually really having to do very much.

So the main reason why we would need to go in and redo your SEO is if you have revamped the types of clients you work with, if you've added in new services, if you've become licensed in additional states if you need to add things to your website that weren't there originally when you optimized your website of course we would need to go in and make adjustments and so there would be that sort of management but that management really only comes when your business changes when something has changed or updated and your website now needs to reflect this new version of your business This is why I explain it like a foundation because what we do is when we set up your pages, when we set up your site, when we think about writing your copy and structuring your pages, we're going to do that all in a way that supports your services, that clearly explains what you do, who you help, and we're gonna add in the backend SEO things onto your website to make sure that Google can read it well, it clearly understands the content, it has everything it needs in order to recommend your website to people.

And as long as those services are your up to date services, as long as all of that continues to remain accurate and up to date for your business, Google is just going to continue recommending you to people.

Your rankings will continue to go up because your domain authority will grow over time.

And there are things that you can do, like we've talked about blogging.

I just talked about that in yesterday's episode.

All you're doing when you're blogging is just adding additional content and adding additional keywords and kind of strengthening how Google sees your website.

But there's no actual management required.