AMPLIFY Your Brand and Business
Sep 9, 2026 · 15 min · 9 segments
If you're anything like me, you've probably told yourself a story for a really long time that "you just not good at writing website copy"... you've probably had your fair share of nights where you…
Krista MarieHost
And the thing is, your branding, your brand colors, your brand photos, your website design, all of that, it might get you noticed by clients.
Your branding is not the thing that gets someone to invest hundreds if not thousands of dollars to work with you.
And this is something that being a website designer, having also DIY'd my own website, writing copy is often the thing that people put the least amount of effort into, I would say probably because it's the thing they're the least excited about.
But when you think about it, your business success, like, the amount of clients you're going to get, the conversions you're gonna get from your website, like, all of that is going to be based on how compelling your copy is.
But I wanna break down, again, the whole goal of this episode today is to make it not feel as overwhelming, but I do want to kind of lightly reiterate that your copy is actually really important.
Because they don't want to write their copy, they end up putting it off or kind of, like, half-assing it, to be honest.
Like, it's something that they just, like, throw together, and they just throw a bunch of stuff onto the website.
But it's like, I need you to know this is gonna be the thing that clients are actually looking at to decide, "Is this the person that I wanna work with?" So first of all, let's dive into the first thing that you need.
And the thing is, your branding, your brand colors, your brand photos, your website design, all of that, it might get you noticed by clients.
Your branding is not the thing that gets someone to invest hundreds if not thousands of dollars to work with you.
And this is something that being a website designer, having also DIY'd my own website, writing copy is often the thing that people put the least amount of effort into, I would say probably because it's the thing they're the least excited about.
But when you think about it, your business success, like, the amount of clients you're going to get, the conversions you're gonna get from your website, like, all of that is going to be based on how compelling your copy is.
But I wanna break down, again, the whole goal of this episode today is to make it not feel as overwhelming, but I do want to kind of lightly reiterate that your copy is actually really important.
Because they don't want to write their copy, they end up putting it off or kind of, like, half-assing it, to be honest.
Like, it's something that they just, like, throw together, and they just throw a bunch of stuff onto the website.
But it's like, I need you to know this is gonna be the thing that clients are actually looking at to decide, "Is this the person that I wanna work with?" So first of all, let's dive into the first thing that you need.
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