226 | This SEO Strategy Cost Me $7K+ To Learn

And so what I want to talk about today is I want to dive into a little bit of a backstory about my SEO journey and why most of my clients now find me on Google.

Like I truly have been able to look at Instagram as a way to kind of have fun, play, create content.

I will tell you that I do still have clients finding me seeing my content on Instagram, but like 95% of the inquiries that I get from people, they found me on Google or from AI search for my website.

So my Instagram is somewhere where I get to like play and have fun and create content.

And I no longer have to rely on it as the thing that's bringing in clients.

And that's what I want from you.

Whether you want to have an Instagram just for fun so that you can post content and play and just build deeper connection with people, amazing.

Or if you're like, I don't want to have an Instagram at all.

I don't want to be active on social media.

I'm a private person.

I don't want to have a life that requires me to create content.

Amazing.

Let's help you do that.

And so I've had some discovery calls lately, this past week actually, with multiple new therapist clients.

And I realized that when I was having calls with them, when I asked them if they're familiar with SEO, some of them weren't even familiar with what the acronym stands for.

They really like weren't clear on what SEO is.

And so I wanted to kind of dial it back for a second and just explain what SEO is and then talk a little bit about my SEO journey, some of the misconceptions I had about SEO, some of the things that I thought I understood that I actually didn't understand, and then how I got to a place now where my clients are actually finding me from Google and AI search.

So if you're not familiar with SEO, SEO just simply stands for search engine optimization.

And for a long time, that was really all that was relevant was everybody was using Google, people were Googling how to find businesses and how to find services that could help them.

Now in this world, a lot of people are also using AIO.

So like artificial intelligence to search for things.

They're using Cloud, they're using ChatGPT, they're typing into these AI programs in order to be able to find services or people.

And so I want to talk a little bit about like when I say SEO, I also kind of am talking about AIO and GEO, which is generative engine optimization.

Like the thing that's important to know in this day and age is that people are searching for you and we need to make sure that you are coming up.

And the best way that we can do that, the place where we have the most control on how you show up is through your own website.