Sep 22, 2026 · 22 min · 10 segments
Katerine Tamargo, Head of AI at CJ (Commission Junction), joins Tye DeGrange to unpack one of the most surprising findings in generative engine optimization: more than 83% of AI citations point to…
Katerine TamargoGuest
Tye DeGrangeHost
And when clients are coming to you, coming to CJ to say, "I need help figuring out AI visibility," what are some of the things they're getting and how-- what does that look like?
So we, uh, back to data, right? Uh, we've, and spent a lot of last year and beginning of this year just trying to lay the foundation, right? Or, or understand and unpack what it is that we're talking about.
And when we talk about visibility, what that means from a ecosystem side, what the tech stacks should be, since the existing tech stack doesn't quite tackle a lot of the pieces.
And so, um, with that research, we've developed this sort of, um, we'll call it our own tech stack or, or suite of tools-
... um, that allow brands to understand that, starting with visibility, right? So like what visibility, as far as we're concerned, and I think most of the industry is, whether or not a brand appears across these environments and how they appear.
And then from there, looking at the sources that are driving that visibility on behalf of that brand-
And what you shared earlier too was really cool, that like citation, sentiment, mention.
Like, can you talk a little bit about like what that maybe looks like without giving up the whole story?
And when clients are coming to you, coming to CJ to say, "I need help figuring out AI visibility," what are some of the things they're getting and how-- what does that look like?
So we, uh, back to data, right? Uh, we've, and spent a lot of last year and beginning of this year just trying to lay the foundation, right? Or, or understand and unpack what it is that we're talking about.
And when we talk about visibility, what that means from a ecosystem side, what the tech stacks should be, since the existing tech stack doesn't quite tackle a lot of the pieces.
And so, um, with that research, we've developed this sort of, um, we'll call it our own tech stack or, or suite of tools-
... um, that allow brands to understand that, starting with visibility, right? So like what visibility, as far as we're concerned, and I think most of the industry is, whether or not a brand appears across these environments and how they appear.
And then from there, looking at the sources that are driving that visibility on behalf of that brand-
And what you shared earlier too was really cool, that like citation, sentiment, mention.
Like, can you talk a little bit about like what that maybe looks like without giving up the whole story?
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