Sep 10, 2026 · 11 min · 10 segments
Why do businesses post consistently on social media but get no likes, leads, or customers? In this episode of the AI & Marketing Growth Show, Michael Parker and Emily Carter explain the biggest social…
Emily CarterGuest
Michael ParkerHost
So Emily, what's the first thing you notice when a business is struggling on social media?
It's like walking into a store, and every two seconds, someone's waving a sign in your face, "Buy now," or, "Limited time offer," until you wanna run out the door.
And value can mean so many things: a tip, a funny story, maybe a quick behind-the-scenes video.
If you give before you ask, your audience actually wants to stick around and might buy later.
Funny you mention that because I always tell clients, "Give people a reason to follow you that isn't just about buying." What does that look like for, say, a local gym?
Share simple workout tips, post member success stories, answer common fitness questions.
Then when you do promote a membership or class, people are ready to listen and maybe even excited to jump in.
People usually need several positive interactions before they buy, so focus on those touch points.
So Emily, what's the first thing you notice when a business is struggling on social media?
It's like walking into a store, and every two seconds, someone's waving a sign in your face, "Buy now," or, "Limited time offer," until you wanna run out the door.
And value can mean so many things: a tip, a funny story, maybe a quick behind-the-scenes video.
If you give before you ask, your audience actually wants to stick around and might buy later.
Funny you mention that because I always tell clients, "Give people a reason to follow you that isn't just about buying." What does that look like for, say, a local gym?
Share simple workout tips, post member success stories, answer common fitness questions.
Then when you do promote a membership or class, people are ready to listen and maybe even excited to jump in.
People usually need several positive interactions before they buy, so focus on those touch points.
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