Sep 16, 2026 · 6 min · 9 segments
Google Ads is changing rapidly as AI transforms paid search advertising. In Episode 5 of the AI & Marketing Growth Show, Michael Parker and Emily Carter explore how AI is changing campaign…
Emily CarterGuest
Michael ParkerHost
So what's the single biggest change you're observing in Google Ads now that AI is running the show?
Things like Smart Bidding and Performance Max are making decisions in real time, adjusting budgets, targeting, and even ad creative based on live data.
That sounds powerful, but does it actually outperform traditional manual management?
But there's a catch: you still need to guide the AI, set clear goals, and monitor for anomalies.
So what's the single biggest change you're observing in Google Ads now that AI is running the show?
Things like Smart Bidding and Performance Max are making decisions in real time, adjusting budgets, targeting, and even ad creative based on live data.
That sounds powerful, but does it actually outperform traditional manual management?
But there's a catch: you still need to guide the AI, set clear goals, and monitor for anomalies.
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